Grow your business through LinkedIn Networking:

Create a Professional Linked In Profile

Linkedin networking provides you and your business with more opportunities for effective target marketing. At Focused Networking, we work to improve face-to-face networking skills so that you can develop the business you need and want. Now you can add online networking through LinkedIn to provide your business with opportunities to reach, and connect with, more people, more quickly.

What is LinkedIn? It is an online professional social network.

Why Link in? Because with over 120 million members, LinkedIn provides you with access to a large professional business community. Its online networking platform allows you to reach the people you want to reach, to build strategic alliances, to find your ideal client, and to get the referrals you need to grow your business.

Why invest in coaching? Because with face-to-face, online, or in-house coaching on how to build and optimize your Linked In Profile, you will develop the connections you need to strengthen and grow your business.

Many members of LinkedIn put up a professional profile that is not memorable, not actionable (for example, no way to make contact and no call to action on their profile), and is not search engine optimized and therefore hard (or impossible) to find in amongst 120 million other profiles.

Donna Willon is a pioneer in the field of networking and has excelled in teaching people how to build strong business relationships since founding Focused Networking Ltd. in 1994. In addition to Focused Networking, Donna provides business management coaching through her Focused Business Solutions programs. Donna provides services and support to the Greater Vancouver BC region.

Donna works with you one-to-one, or in a group setting within your business, to help you develop the best LinkedIn profile for you. Like all businesses, face-to-face networking is evolving to add online networking through social media tools like www.LinkedIn.com; make sure that you don’t get left behind and take action now: contact Donna for a quote on a coaching session that will enable you to take the first steps in setting up your Linked In profile.

To have your profile stand out amongst the competition, work with a professional coach to develop a LinkedIn profile that will get attention and grow your network.

Here’s what we’ll cover in your personal LinkedIn training session:

Setting up your LinkedIn profile :

• Headline
• Current work experience and past work experience;
• Summary, specialties, skills and more;
• Recommendations;

When setting up your linked in profile we’ll discuss how to use keywords effectively in your profile and how to develop a headline that’s engaging and more than a position title. Your profile needs to be focused on marketing yourself, your experience and your skills. The goal is to gain attention from your ideal clients and from potential strategic alliances or partnerships: differentiate yourself from the many others in your marketplace.

Effectively Using Your Home Page:

• How to post: linking to your website; share your posts on Twitter
• How to get, and give, more exposure with your discussions and posts.
• How to gain increased attention from the search engines by using url links.
• How to work with the information on your home page: what’s important, what’s not (so important).

The Importance of Building Your LinkedIn Connections:

• Adding connections: who should you add; what invitations to send, and to accept;
• Searching for connections that fit your ideal client profile and that are in your target marketing;
• Managing, sorting, filing your connections;
• How to limit access to your connections (and stop your competitors from seeing who you’re linked to);
• Your network statistics.

Forming and/or Joining LinkedIn Groups

• Why LinkedIn Groups are important and how to best use them?
• Forming your own group;
• Finding groups and joining the right LinkedIn Group.

Setting up your Company or Business on LinkedIn

• How to set up your company (we’ll also review company profile samples – the good and the bad)?
• Finding other companies;
• Once you’ve found other companies (target companies or even competitors), how to follow them.

Other Features, Advantages and Benefits of Optimizing Your LinkedIn Profile

• How to promote an event you’re hosting to your LinkedIn connections?
• How to add a slide show to your profile?
• How to use your Inbox effectively?
• How to use the Jobs section of LinkedIn (for posting and finding jobs)?
• How to follow the news on LinkedIn?
• How to promote an article or book you’ve authored?
• How to share your reading list – particularly if it ‘fits’ with your business goals (e.g. recommend a book related to cash management if your target audience is small business owners)?
• And a review of the other applications that LinkedIn offers.

Contact Donna Willon to find out how she can help you develop your LinkedIn networking opportunities to grow your business.