Quality versus Quantity
Quality Referrals beat out Quantity of contacts every time..
Do y ou come away from networking events with a briefcase full of business cards from people you can barely remember? Or do you leave the event with only a couple of key contacts that you plan to build into a strong business relationship?
By focusing on a few quality connections, you’ll do less work for more results. How is this possible? Building quality referrals that fit your profile of a prospect helps you screen out those individuals that aren’t worth meeting. It’s all about working smarter.
There re different types of referrals ranging from cold to hot. Which type of referral are you getting?
1. A prospect list from someone is COLD
2. A name dropped that you think might be of interest is COOL
3. An individual to whom you have spoken about another person’s product or service is WARM
4. A referral that has been refereed by either a handwritten note, or a personal introduction recommending their service and suggesting they get together is HOT and QUALIFIED
In order to receive quality referrals that are hot and qualified, you, your team, and business associates must know what type of business fit your profile. The most effective way to do this is to share who you are and what exactly it is you are looking for.
What for our new Networking E-Book coming out this week!
Donna Willon
Focused Networking Ltd
604-328-2290
www.focusednetworking.com