Networking with LinkedIn
Last article we discussed why On Line Networking doesn’t work – the main reason being that people don’t set a goal and /or know why they are on a particular Social Medium. I focused mainly on LinkedIn as it is a professional social medium and great as a networking tool “IF you know why you are on it, what your goal is, know your ideal client and target market
Those that are successful with Social Media have thought about the following and planned their social media.
Here are some things to think about in Networking and LinkedIn.
Five steps to starting a relationship: AGAIN = Doing it again and again
until you accomplish what you want for OTHERS as well as yourself.
A = ANALYZE AND ASSEMBLE
ANALYZE your business and look at what it is you really want it to look like, where you are now, where you want to be and what you want to accomplish in what period of time.
• who are your target markets –what industries give you the best return?
• who are your complementary industries? Ask yourself:
• who your spheres of influence are?
• what events are best for you to attend?
• where will you meet the people you want to get to know?
• who would you like to build a relationship with?
• how do you plan to build these relationships?
ASSEMBLE a networking portfolio or presentation binder of the above.
Have what you need readily available to share with others.
G = GET TO KNOW PEOPLE and to see how you can help them. Use the above questions to start building a relationship.
G = GOALS. Let people know what your goals are. These could be problems you want to resolve or decisions you need to make, or it could be financial, business, educational or personal. You need a clear picture of YOUR GOALS and you need a clear picture of the other persons goals.
A = ACCOMPLISHMENT
Don’t be shy – share your accomplishments: Do you have a list of awards received, nominations, courses passed, successful marketing plans achieved or personal accomplishments? Sharing these with people increases your credibility and also helps to build a relationship. People have more of a chance of helping you when they know specifically what you want/need.
Your knowledge, skills experience, character, values and beliefs can be surmised from your achievements. Build a profile and/or presentation binder of yourself and your company to have ready to share with others – especially your spheres of influence.
I = INTEREST
Share your interests with people and find out what they like as well. People like to spend time with people who they have interests in common. – i.e. sports, travel, books, (business and personal) fitness, hobbies, etc. Take an interest in what goals and accomplishments other have achieved for themselves.
Listen and ask questions – the above are also ideas you can ask others. What goals have they recently accomplished? What are some of their skills: what are they really good at – what are their strengths – what do they like best about their business? What makes them UNIQUE and different than anyone else?
N = NETWORKS
What type of Networks are you focused on? Make a list under each category of the people you would approach for the following type of networks.
Until Next Time
Please email me email@example.com or call 604-328-2290 if you have any questions or if you would like some help with your LinkedIn profile.