How to be FABulous
An introduction is a great opportunity to leave a lasting impression on your audience. Forget about gimmicks or surprise tactics; the simplest way to make your mark is to let your audience know what sets you apart and what you can do for them.
But I only have a few seconds to talk, you may be thinking. Keeping it short and sweet is not a problem if you use the FAB technique. Your audience wants to know three key things: the Features of your business, the Advantages you offer, and the Benefits of doing business with you. In just a sentence or two you can easily give them what they want to know.
Features: What service or product does your business provide? Remember to mention any areas of specialization you may offer.
Advantages: How does your business help people get what they want? How or why is someone going to be better off after having done business with you?
Benefits: What does your business do for people? How does it help people when it comes to the big picture? For example, if you sell couches you give people a place to sit. Does a couch from you also help create a comfortable home environment, or a place where the family can gather? Go beyond the obvious when you think of the benefits you provide.
Grab your audience’s attention with the FAB technique and you’ll have plenty of opportunities afterward to fill in the details in one-on-one conversations.
President Focused Networking Ltd.
I help You Generate More Business Through Networking Relationships, LinkedIn Training and Business Coaching