Helping Your Business Soar Above the Crowd


+1 604-328-2290
Focused Networking Focused Networking
  • Home
  • About
    • About
    • Core Values
    • Our Vision and Mission
    • Why Values Matter in Business
    • Vision, Goals and Growth
    • Your Roots Are Your Foundation
  • Business Coaching
    • Business Coaching
    • Ebooks
    • Online Networking
  • Focused Networking
    • Focused Networking
    • Online Networking
  • Testimonials
  • Blog
    • Blog-Newsletter
    • Videos
  • Contact
  • Home
  • About
    • About
    • Core Values
    • Our Vision and Mission
    • Why Values Matter in Business
    • Vision, Goals and Growth
    • Your Roots Are Your Foundation
  • Business Coaching
    • Business Coaching
    • Ebooks
    • Online Networking
  • Focused Networking
    • Focused Networking
    • Online Networking
  • Testimonials
  • Blog
    • Blog-Newsletter
    • Videos
  • Contact
  • Home
  • Networking
  • What Is A Strategic Alliance ?

Networking

What Is A Strategic Alliance ?

  • By Donna
  • In Networking

As many of you may know I have run Focused Networking for 26 years  and am still teaching or reviewing the difference between:

a) Strategic Alliance

b) Complementary Industry

c) Prospects

Hope this clarifies this for everyone

Strategic Alliances is: an opportunity arising from complementary interactions by two or more parties, that then form a group or a company to share/merge their; databases, industry information, referrals and prospects while jointly absorbing the marketing, sales and distribution costs associated with this business development.

Complementary Companies are: companies that are seeking exposure into the same or similar demographical markets or prospects. Ideally would share access to each other’s; database, industry information, referrals and prospects.

These may include:

1. Companies that are offering the same/similar products or services while taking a different marketing position, affording both companies a complementary opportunity.
Example: a printing company only offering 1 colour with small runs = a printer offering 4 colour with large runs.

2. Companies that are offering different products or services for the same project or industry.

Example: An Electrical contractor = Plumbing contractor for a building project.

3. Companies that are offering different products or services to within similar markets / prospects.

Examples: Copier = Telephone equipment
Website Developer = Advertising Group

Complementary Companies: Should be organized into categories reflecting the value of their association with your organization.
1. “A” These companies represents a strong interaction with your organization’s products, services or prospects. They would require interaction on a schedule base that is productive to all parties involved. This would include face-to-face, telephone or e-mail. Strong potential for strategic alliances to evolve.

2. “B” These companies represents a peripheral interaction with your organization. A non-schedule meeting format face-to-face, telephone and e-mail.
3. “C” These companies represent a loose association with markets or prospects that are common to both groups. Telephone, e-mail or group networking opportunities for these contacts.

Prospects : A person/s or organization/s to whom you could have the opportunity to sell your products or services too. These may include your complementary companies to start with.

 

Here is a perfect example of a network Strategically aligned.  The orange ones are the members we have,  the turquoise ones are the members/industries we are looking for. – for Focused Networking 

  • Your could do this to — ask for a referral – you may just get it.   This is a great way to let people know what you are looking for and to show and teach  your network work together as a team

Tags:#businessrelationships#co-operation#networking#Strategic Alliance#teamworkbusiness solutionsdonna willonsmall business networking
  • Share:
Donna

You may also like

April Events

Spring is here. Enjoy the sun and member events in April!

  • April 16, 2021
  • by bob
  • in Business
Why Does Networking Work? and How To Get More From Networking
February 1, 2021
“Follow-Up – Follow-Up! For Networking Success
January 22, 2021
Taming the Business Card Monster
January 19, 2021
Networking Secrets eBook
  • Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.
    ~ Paul J. Meyer
  • Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones.
    ~ Benjamin Franklin
  • Excellence is not a skill It is an attitude.
  • Excellence is the unlimited ability to improve the quality of what you have to offer.
  • Networking is the No.1 unwritten rule of success in business.
  • Networking is an investment in your business. It takes time and when correctly can yield great results for years to come.
    ~ Diane Helbig
  • The richest people in the world look for and build networks, everyone else looks for work.
    ~ Robert Kiyosaki

Get in touch

+1 604-328-2290

donna@focusednetworking.com

Social Links

  • Facebook
  • Twitter
  • Linkedin
  • Youtube

Newsletters

Come soar with me!

Sign up to receive tips achieving excellence through focused networking and business planning.

© 2019 Focused Networking - Site Designed & Built by New Earth Marketing

  • Home
  • About
  • Testimonials
  • Focused Networking
  • Business Coaching
  • Blog-Newsletter
  • Privacy Policy
  • Sitemap
  • Contact