15. Invest your time (there is a payback): spend at least 15 minutes a week on LinkedIn but don’t overwork this social network. You are on a business network targeted to professionals: over-communicating can create too much noise and irritate
14. By adding Twitter to your LinkedIn profile you can choose whether or not to share articles, questions, and other discussions when you post on LinkedIn. Usually you should choose to share since it gives you additional social media exposure.
13. Use the Questions and Answers (under the More section) features to build your business profiles. You can conduct market research through simple survey-type questions. You can answer questions to be recognized as a subject matter expert or resource (providing you
12. Include your LinkedIn url in your email, mail, facebook, website, blog, business card, and where ever you use your name. You want your contacts to stay connected to you. You can customize your LinkedIn Url in the edit profile
11. Optimize your profile with keywords: these words or phrases should have high demand and low supply (you can use a tool called wordtracker.com – it offers a free 7 day trial). Focus your search engine optimization on the specialties
10. Focus on adding relevant connections: all of the work that you put into your LinkedIn account can impact your business positively. But make sure that you build your network with care – focus on building a long-term, ‘trusted’ network.
Tips
9. Companies or businesses can now feature products and services, add videos (from YouTube), and really do more business promotion than ever before. Write your business FAB (features, advantages, benefits) clearly and concise
Tips written by:
Kris Bovay, http://www.more-for-small-business.com/
For
8. Use the Publications feature: Have you written an article or a white paper or a book? Provide a summary of the publication and a link to the publication. This feature can help promote your business, build your credibility and brand,
Using Groups: Join groups but make sure you participate at some level (many people join a group and never go back to the group): You can start a discussion by asking a question. You can follow a discussion. You can
6. Not everyone has an event to promote but if you do use LinkedIn’s event features! Even if you are not the event planner or session leader, you can help promote the event (and that will create some activity and interest